Despite a jam-packed schedule, the team managed to visit their clients in Australia, while seeking new knowledge and opportunity.

Despite a jam-packed schedule, the team managed to visit their clients in Australia, while seeking new knowledge and opportunity.

During this trip, Fosacha actively engaged in various activities.

The visit commenced with Fosacha's attendance at Foodpro -  a prominent tradeshow about food manufacture, production, and distribution in Melbourne, Australia. The tradeshow provided an ideal platform for the company to learn more about the newest innovative products and technologies, distributors, and industry experts. 

 [Foscha at FoodPro 2023, Melbourne]

Following the tradeshow, Fosacha arranged meetings with existing and potential clients across Australia. These face-to-face interactions allowed the company to better understand the specific needs and challenges of the Australian market. By actively listening to the feedback and requirements of its clients, Fosacha was able to tailor its agricultural solutions to cater to the unique demands of the Australian market.

Conducting comprehensive market research was another crucial aspect of Fosacha's visit to Australia. The company diligently analyzed market trends, consumer preferences, and regulatory landscapes to gain insights into the consumer market. Armed with this information, Fosacha can now make well-informed decisions to effectively position its products in the Australian market.

  [Fosacha inspecting products on local retailer]

Inspecting their products on the shelves of local retailers was a key highlight of the visit, specifically, the dragonfruit. By evaluating the product placement, packaging, and consumer response firsthand, Fosacha gained valuable data on how its offerings are perceived by Australian consumers. This on-the-ground assessment equips Fosacha with the necessary knowledge to optimize its strategies and better meet the demands of the retail environment.

The firsthand experiences and insights gained during this visit will play a significant role in enhancing the company's approach to the Australian market.